For 15 years the i-KNOW Data-Driven Future Conference has brought together the best minds of science and industry. We connect users, technology experts and solution providers to discuss the topics of big data and data-driven business.

Digitalisation and networking are changing the value creation model in many industrial sectors. In production, Industry 4.0 creates flexibility and efficiency. In media, digital transformation shifts the focus from content to services. Data-driven methods replace traditional processes everywhere. We offer you two days of the latest information from renowned science and industry experts. Enjoy the exchange of experience with more than 500 participants in a relaxed atmosphere! Be part of our innovation community!

“Everyone is talking about Big Data, but can anyone give any successful practical examples? At i-KNOW, we bring together science and industry and present successful application examples from diverse branches, from Smart Production to Digital Transformation. For two days, we turn Graz into a Big Data hotspot.”

Stefanie Lindstaedt
CEO Know-Center GmbH



Generating Value from the Digitalization of Production Processes

The central vision of Smart Production and Industry 4.0 is the utilization, democratization and interlinking of data that is already available or which can easily be collected to optimize processes, increase quality, comply with safety and environmental regulations or simply to reduce costs. Many companies already apply various innovative Big Data analytics methods, including advanced prediction algorithms, to analyse massive amounts of industrial data. In this track, industry leaders will share their perspective on future developments and companies will present findings from real world smart production projects. Let us discuss how to best generate value from the digitalization of production processes!


10:30 Smart Factory @ Magna Steyr, Wolfgang Zitz | Magna Steyr
11:00 Digital Transformation, Industry 4.0 and Smart Services – What really matters? Andreas Gebhard & Thomas Kolomaznik |
11:15 Sensor-enabled Data Analytics for Smart Production, Harald Mayer & Birgit Kornberger | Joanneum Research
11:30 Into the data driven future with the connection of virtual and real worlds – How to get in the driver’s seat, Wolfgang Puntigam | AVL
12:15 Moderated Discussion
12:30 Lunch


Digital Transformation

How the Digitalization of your Products and Services Changes your Business

The pervasiveness of digital technology has already profoundly affected many traditional businesses. However, the digitalization of products and services has just been the first step. Advanced analytic methods now enable us to utilize the data generated by our products, services and customers and drive the transformation of business models in areas as diverse as retail, media and medicine. In this track, companies will present examples for harnessing the benefits of digital transformation and experts will outline upcoming developments. Let us discuss how to transform the digitalization of your products and services into new business models!


14:00 Opening and Introduction, Sophie Karmasin | Federal Minister of Families and Youth (requested)
14:10 Cognitive Assistance Systems in Health Care, Eva Deutsch | IBM
14:45 Oracle Big Data Discovery for CERN’s Control Data, Antonio Romero | CERN
15:00 Product and service bundling and how to monetize data – lessons learnt from the Telco industry, Gerhard Greiner | Infonova
15:15 Moderated Discussion
15:30 Content meets Technology – Digitalization in the Media Industry, Thomas Zapf | Styria Media Group
16:00 Coffee Break


Big Data Trends & Networks

Cooperation as the Key to Retaining our Big Data Advantage

Big Data is a simple but powerful umbrella term covering research and development in a wide range of fields, from data management to artificial intelligence up to information security. No single company or research institution alone can provide all the components required to power the incredible momentum which the digital transformation of our economy has sustained. Thus, European research into Big Data is characterized by collaboration between science and industry on all levels. This track reports on recent advances in Big Data research and on the networks enabling further investigation of this crucial topic. Find out how to become part of tomorrow’s Big Data research and development networks!


10:30 Opening and Introduction, Stefanie Lindstaedt
10:35 The European Perspective on Big Data (Strategy, BDVA) and the importance of this network to be presented, Márta Nagy-Rothengass
10:50 Outcomes of the European Network of National Big Data Research Centers, Stefanie Lindstaedt & Volker Markl
11:20 Presentation of the Smart Data Forum and its impact for Germany, Alexander Tettenborn (BMWI)
11:35 Presentation of the Platform Industry 4.0 and its impact for Austria, Roland Sommer (Platform Industry 4.0 Austria)
11:50 Panel with all speakers and Isabella Meran-Waldstein, Federation of Austrian Industries (IV Austria)
12:20 Q&A
12:30 Lunch


Platform Economy

New Business Models for All Types of Industries

Digitally transformed businesses encourage the development of a surrounding ecosystem that blurs the line between supplier, partner, customer, crowd and employee. Companies like Google or Amazon have successfully embraced this development by basing their business models on the ecosystems themselves. The resulting platform economy has become open to all types of industry, not just innovative technology companies who established this trend. In this track, experts will outline the further development of platform economies and companies will present how they harnessed the transformational power of platforms in their businesses. Let us discuss how your company can profit from platforms, too!


14:00 Opening and Introduction, Stefanie Lindstaedt
14:05 Creating value with big financial data, Elena Alfaro | BBVA Data & Analytics
14:35 How Big Data Is Re-Defining The Customer Experience In The Aviation Industry, Andreas Ribbrock | ZERO.G
15:05 Intelligent use of location data – new opportunities
for mobility, Michael Bültmann | HERE
15:35 Q&A
15:45 Coffee Break